The purpose of the workshop is to raise awareness of the topic of sustainability among all participants in the business development process, from design, portfolio management, marketing, and sales-oriented functions (channel, alliances, direct sales), in order for them to create sustainable business development structures within their organizations and successfully plan and carry out joint sustainable business development initiatives. The development of sustainability goals, metrics, and their integration into business development processes can lead to an increase in sustainability in the relevant sales channels.

This workshop will continue to put participants in a position to recognize and expand upon the already sustainable components of the product and service portfolio. Another option is to incorporate these sustainability aspects into the existing value propositions or create new ones, and then create customized incentive and advertising campaigns for the various sales channels.

Another focus of this workshop is the development of solutions to overcome obstacles that can arise when implementing sustainability in Business Development.