Workshop Sustainable Business Development (english)

The purpose of the workshop is to raise awareness of the topic of sustainability among all participants in the business development process, from design, portfolio management, marketing, and sales-oriented functions (channel, alliances, direct sales), in order for them to create sustainable business development structures within their organizations and successfully plan and carry out joint sustainable business development initiatives. The development of sustainability goals, metrics, and their integration into business development processes can lead to an increase in sustainability in the relevant sales channels.

This workshop will continue to put participants in a position to recognize and expand upon the already sustainable components of the product and service portfolio. Another option is to incorporate these sustainability aspects into the existing value propositions or create new ones, and then create customized incentive and advertising campaigns for the various sales channels.

Another focus of this workshop is the development of solutions to overcome obstacles that can arise when implementing sustainability in Business Development.


Foundations of sustainability

  • Legal requirements and guidelines
  • Sustainability reporting

Sustainable Business Development

  • Sustainable Business Models


Sustainable Value Chain

  • Company Infrastructure
  • Human Resources
  • Technology
  • Supply Chain
  • Portfolio
  • Operations
  • Marketing and Sales
  • Customer Service


Analysis, Measurements and KPIs

Sustainability Communication

  • internal
  • external


Sustainability Innovation

  • Inside Out
  • Outside In



Implementation Planning and Execution

  • Sustainable Project Management


Implementation challenges and resolution approaches

  • Strategic obstacles
  • Organisational obstacles
  • Obstacles to execution

Target Audience:

Managers and employees from:

  • Business Development
  • Sales
  • Marketing
  • Customer Service
  • Portfolio Management
  • Alliance & Partner Management


  • Basic knowledge in Business Development

Delivery Methods:

  • Lecture
  • Work in groups
  • Discussion

Delivery Format:

  • Online


  • 2 days, 9:00-17:00

Price per Person for Open Workshops:

  • 1.490 Euro

* The maximum number of participants is limited to 12 people.

For English online open workshops, or online/face-to-face workshops in in-house format please contact me directly.